Rhuged™ (pronounced rugged) was founded by disabled Veteran Chris Osman®, who started his military career as a U.S. Marine. Chris then joined the Navy to become a SEAL serving at SEAL Team Three as well the Training Detachment. He participated in numerous classified operations in the Arabian Gulf before and after 9-11, seeing combat in Somalia and Afghanistan deploying just six days after the towers fell. While on active duty, he founded his first company, which he started with $23,000 dollars. After leaving active duty he grew that business into a multi-million-dollar global supplier of tactical equipment. After nine years at the helm, he sold the business in 2010. In 2019 leveraging his extensive experiences, Rhuged™ was born. Rhuged™ is a brand hyper-focused on being a direct to consumer company. Rhuged™ does not have any retail dealers or distributors. We will never have a sale, nor offer discounts to any individual. Rhuged™, does sell to the government through strategic partnerships with defense contractors via GSA, FEDMALL, and SOE TLS. With more than 22 years of design, manufacturing, and product distribution knowledge. Rhuged™ has an unwavering commitment to quality, innovation, and customer service.
Our Business Model
Rhuged™ only sells direct to you online. Our business model ensures you are buying our products without any middlemen markups. Like you, we are tired of the high prices, and the traditional brick and mortar retail shopping experience.
All Rhuged™ products are 100% made in America, except for our apparel. Our warranty reflects our attention to detail and our commitment to you. Whatever happens to our products, we will replace them free of charge for life. Yes, you read that correctly. Simply return your product(s), and they will be replaced for free forever.
Note: Warranty does not include clothing items.
Decades of Experience
Rhuged™ is a brand focused on high-quality products, honest pricing, and unbeatable customer service. We are confident you will see this passion when you receive our products the first time and put them in your hands.
Free & Fast Order Fulfillment
Our prices include free ground shipping on all our products. All orders placed before 2:00 PM PST will ship the same day.